My Money Blog

The Effective Email Marketing Campaign

Posted on 21. Aug, 2009 by Casper.

Email marketing can mean a tremendous boost in profits if done correctly. It is often a form of advertising that many people misuse because of SPAM and bad email practices. An effective email campaign isn’t built on spam but on sound principles that can build your business quickly. The problem is that most people rush to put together their email campaign and leave out some very important parts. To develop an effective email campaign there are some strategies and tips that can help you.

1. Study the target audience

Before even putting together your email campaign you should know who it is you are trying to reach and the best way to engage them with your email.

2. Research quality mailing lists

A major failure on the part of those who are using email as part of their marketing is that they fail to research quality mailing lists. A lot of lists just blast your email to several different audiences without discrimination. That leads to SPAM accusations and a failed campaign.

3. Start with a personal subject line

Address your audience immediately. Don’t leave your email as a generic sales presentation. Create a sense of familiarity and trust by addressing the person who is reading your email in a personal way. Use their name in the subject and use a problem or ask a question they are facing.

4. Create a sense of urgency

People respond when they feel compelled to. Your email marketing campaign can provide this sense of compulsion when you create your ad in such a way that seems urgent. Not an over the top message that just doesn’t seem realistic, but in a way that people can relate.

5. Give a call to action

Most marketers fall short with their call to action. They might tell the reader to click on a link or give a call, but that’s not what will drive people to do it. Your call to action should be in the form of a question or request. If you’ve already created urgency in the email, then this request will automatically be fulfilled.

An effective email campaign can be one of the most profitable aspects of your online advertising. However, the key to creating a successful email campaign is to follow a few rules. Put these tips into practice and you will see much better returns for your time.

Continue Reading

Three Power Tips For More Effective Emails

Posted on 13. Aug, 2009 by Casper.

People think that copywriting is purely in the world of sales letters, web pages, and newspaper ads. However, copywriting is really anything that is written for the purpose of advertising or personal relations. That means email.

Copywriting for your email marketing campaign is actually more important than the writing on your website’s sales page. The copy in your email has the demanding task of turning skeptical readers into emotionally charged buyers. Try these three copywriting tips for your next email.

It all starts with an entrancing subject line

The first part of your email that will be seen by any prospective reader is the subject line that shows up in their inbox. A dull sounding subject, or something that is just too flashy, will send it straight to the trash. Take time in crafting a subject line that will catch the reader’s attention and pull at their emotions.

Most people will open a subject line that has things like;

·    “10 Biggest Secrets of…”
·    Have you ever thought of…”
·    How I Saved Money On My…”

Follow-up with a personal greeting

Having the opportunity to use the subscriber’s name in your email is a technological marvel. With this ability you can go from autonomous marketer to almost friend. People love it when they are being addressed by their name. Take advantage of this and begin the body of your email with a personal greeting.

Use plenty of paragraphs

Traditionally a paragraph is 4 to 6 sentences all contained within a main idea. When writing an email ad or newsletter, the regular rules of grammar are thrown out the window. Short, concise paragraphs will hold the reader’s attention more because they can actually speed read, or “skim”, your email and not feel like they are going to waste time reading it. Every three, two, or even single sentence you should jump to another paragraph.

Email copywriting is essential to the overall success of your marketing campaign. Blow up your next email marketing campaign with these simple copywriting rules.

Continue Reading