My Money Blog

Forex Market – How to start with it?

Posted on 24. Sep, 2009 by Casper.

You all might be hearing about the Forex trading but how many of you are aware of the basic terminology? There are two main questions that arise regarding this topic, which includes what is Forex market and how does this Forex market works? There are millions of people who are already involved in Forex Marketing trade while there are others who are just aware of the traditional stock marketing. They still do not know anything about the Forex trading. Some people think this is the most profitable way of making money and also the only way of making money.

So, the Forex Market has started from Foreign exchange market and this is unique just because of the trading values and the liquidity of the market. The working of the Forex trading is very simple, and it is currency specific. This is a market which is considered very close to the perfect market. Let us take an example where you are using two currencies Euro and USD. All the currencies are listed in pairs because you have to buy one and sell from other. In this example 1 Euro is equal to 1.5 USD, and if you expect that price of Euro will rise then you will exchange USD with Euros and buy the Euros with USD. In these two cases happens, either you are on profit side or on loss side. If the price of the Euro does rises, then you are on the profit side otherwise you are on loss part (click here for more info on lot sizes). And here is the basic principle of the Forex market. The whole trade is dependent on the profit and loss scheme. But to be effective on this trade you need a hand –on experience to get the correct way of marketing in Forex trade.

So, how can you start with the Forex marketing trade? What all are needed in this? To start with the Forex market, you all need a computer system and an internet connection which should be stable enough to be with you for every single second. To start with this, you can start practicing with a free practice account. Try to get an online broker which can be available for free. You have the chance to trade on real time and the real market but the only difference would be that the trading will be done in a virtual currency. This is just a chance to get an experience so that you know where you fall out and where your key points lies. Try to correct out your mistakes which you have encountered in your previous parts. In this way, you will be learning good positive aspects of investment and this tool will give you an experience of how to get success in the Forex trading.

You can also start auto trading by sitting out and making profit. To reduce the trading risk, it is very normal for the traders to make use of the currency options in investing stock and Forex. And the currency option is basically considered a contract option.

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5 Free Gifts For Rapid Opt-In List Growth

Posted on 13. Aug, 2009 by Casper.

In the Internet marketing toolbox, few strategies are more powerful than having your own opt-in email list. With a consistent weekly, or monthly, list you are able to send out your information directly to the subscriber’s email inbox with your affiliate links and reviews in it. The trick is to grow a healthy list of subscribers that are both responsive and loyal. How do you do that? Offer them quality free gifts to entice them to sign up and also to keep them there. Here’s a list of 5 types of free gifts to rapidly grow a successful opt-in list.

Grow Your List With A Free Ebook

The idea is to offer value in your freebies. Offering a 7 page ebook isn’t much of an enticement. Plan on having a good 30 to 40 page ebook that has some real value in it. If you offer good information the subscriber will stay and not just unsubscribe after they have downloaded your offer.

Grow Your List With A Powerful Email Course

Instead of creating a multi-page ebook, a multi-part email series that deal with a very narrow topic are also a powerful way to grow your email list. The trick is to offer some information that is not found anywhere else.

Grow Your List With A Free Video Series

Offer several short, how-to videos on a particular topic. These could be interviews or step by step tutorials.

Grow Your List With A Free Trial To Membership Site

Membership sites are wildly popular because they offer consistent, updated information. However, they come at a monthly cost. By offering a free month, or even two, for new subscribers will not only grow your list, but potentially your monthly income.

Grow Your List By Offering An Exclusive Subscriber Only Membership Site

As stated already, membership sites hugely popular. If you have the time, and resources, you could create a subscriber only membership site that is free as long as they subscribe.

Growing your list is a powerful way to earn more income on a consistent basis. Use these five tips for rapidly growing your email list.

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Want Lots of Twitter Followers For Free?

Posted on 08. Aug, 2009 by Casper.

It seems people are very interested in getting as many followers as possibly. If it’s for fun or for business purposes doesn’t really matter, but to gain followers quickly you gonna need help. Luckily there are some people out there smart enough to make some nice tools to make your twitter network grow rapidly without to much human interference. Here are some of those that works for sure:

Buzzom:

Allows you to add, follow back and also unfollow those who does not follow you. Sadly you cannot unfollow more than about 20 tweeple at a time.
Twollo:

Twollo allows you to fully automatic follow new people, by your keywords. You can add as many keywords as you like and also, boost the number of people to follow by doing a “quick run” to follow 3-5 tweeple of your chosen keyword.
There is a paid option that allows you to follow quicker, but the free version works really well too.
Twiogle Twitter Friend Adder:

This piece of software, runs in the background of your computer adding a desired number of followers through-out the day. There is a free and paid version (currently $5 for the paid version), and can add up to 500 tweeple per day.

I also recommend using Twitter Karma to unfollow. This online program, let’s you unfollow every single person that is not following you back. Nice to know once you hit that 2000 followers barrier.

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Article Marketing- A Way of Promoting Your Business

Posted on 30. Jul, 2009 by Casper.

Article marketing is a tactic that has been used long before the internet was available. It all started when the printed press appeared. Then people gave free information to the newspapers while they were offered to place their advertisement in that newspaper.
However, the internet has changed the meaning of article marketing. Even though based on the same principle, the online article marketing has developed considerable. Its dual role of providing free information and gaining free advertising space was kept, but the advantages it offers increased significantly.
How exactly the article marketing functions, you will ask. Well it is very simple. There are sites which look for people that will submit free articles. In change they will receive the right to advertise their site/product on that site without paying any additional fees.
These types of sites are called article directory. The more popular the article directory is the more people will see the article and may visit your site. At the same time the owner of the directory will gain more money from advertising.
There are many sites that offer this kind of services. The most visited ones are EzineArticles, GoArticles and IdeaMarketers. However, there are also directories that address to a certain niche. For this reason it is better to search for the article directories that suits best the purposes of your site/product.
Some of the article directories offer the possibility for the authors of the articles to control the whole page, including the advertising posted on that page. In this way the revenue collected from advertising comes to the author of the articles.
People from around the world get to know about your business, site, blog or product via your articles posted on the internet. That is why they need to be written in the best style possible and to represent you in the most appropriate manner.
Make sure that the title of the article is the best you could choose and that it fits properly to the content. Also be very careful about the way in which you express your ideas. Don’t use long phrases or hard to understand words and don’t write articles that are too long. This will annoy the readers and in the end your site will not be visited by any of those that have seen your article.
You should give special attention to the resource box as this is the place where you actually sell your site or product. It should contain your name and the name of the site as primary information. You can also add a small description of the site and an invitation for the visitor to sign up or just go to the specified address.
In order to attract the reader some authors make a summary of their article in which they tell the reader what to expect from it. This is usually considered an invitation to read the whole article and sometimes includes some additional information, which is not mentioned in the article.
If used wisely, the article marketing can bring a lot of visitors to sites. However, don’t exaggerate with the number of articles sent to these article directories. Not the number, but the quality of the articles influences the number of visitors your site will receive.

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6 Reasons To Blog For More Affiliate Commissions

Posted on 29. Jul, 2009 by Casper.

Blogging has become the choice of website for many people including online business owners. There are millions of blogs on the internet today with an estimated 46,000 being started each day. These blogs range anywhere from personal diaries, corporate press release outlets, and places to showcase art and photography. That list also includes affiliates. Why? Why should you, as an affiliate marketers, have a blog?

1. Credibility

The way people buy things on the internet is changing. People want to see that they get their money’s worth. A blog will help bridge the gap between anonymous and personal. That sets a person at ease and gives them a more comfortable feeling.

2. Content

The affiliate marketer’s lifeblood is in content. A blog gives you the freedom to produce that content free from an rules or restrictions. Podcasts, videos, and articles can all be showcased for readers to look through.

3. Search Engine Power

Search engines love blogs. They are always updated and keep a fresh supply of content for the search engine spiders to feed on. Some of the top results in search engines are blogs.

4. Consolidation

A blog will help you consolidate all your social marketing efforts into one single place. This way you can have one profile page to send visitors to.

5. Interaction

Blogs have an awesome feature built into them called comments. The comment section allows your visitors to leave comments about your blog post and even interact with each other. This is a great way for reviews of a product or to answer questions.

6. Ease of Use

HTML requires a learning curve. Blogging doesn’t. You can even get started blogging for free with an account at Blogger.com. Sure, you can get pretty sophisticated with the design, and if you want to learn php or css programming it will add to your blogging, but for the most part you can blog stress free.

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Do-follow Blogs with high PR

Posted on 22. Jul, 2009 by Casper.

Here is a small but continuesly growing dofollow blog list. I try to post only the high PR blogs but there will be room for low PR blogs also, especially if the blog has CommentLuv, KeywordLuv or other extra featues enabled.

Please do submit real comments so we can all enjoy these free links in the future.

This list will be checked and updated regularly:
Last check and update: 28. September 2009

Comment-Scripts info: WP – WordPress   /   ID – IntenseDebate   /   FBC – FaceBookComment

Moderated Info: Shows if the comment has to await moderation before it is shown. It does not indicate wether
the comments are moderatd or not!

If you find any errors please leave a comment and I shall correct it asap. Also let me know if you have a nice blog that should be added!

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Good Advertisement Should Be A Battle

Posted on 14. May, 2009 by Casper.

Mass-Marketing and communication, the business life of the entire world and the way it is all put together, including the advertising business- is created by the industrialism and mass production. And it seems like the creativity and new ways of thinking has all come to a stop.

Today we are living in an information society. The information-technology has given the companies a hold new range of opportunities, that seems to be left unused. Of-course it also involves E-commerce, but more importantly the Internet has given the companies some whole new ways to reach and connect with their customers and clients. Even one customer at a time. We all know that listening to the customer is a good place to start, if you want to improve the loyalty for the product and secure the company’s future survival.

Out with the discounts, in with relations:

What other ways could the companies have taken, instead of standing still in the name of branding?

What about CRM (Customer Relationship Management). This could have been one of the agencies new work-areas, but that didn’t happen. It turned into CM (Customer Management). Desperate attempts to control the unmanageable and faithless customers with clubs, discounts and other forms of bribes.

The advertisement people didn’t tell there clients that the “R” in CRM (the building of relationship) is the most important, and that it requires a minimum of two things:

1. You connect with the customer on the customers terms, which will lead too:
2. That the company is reorganized with focus on the customers instead of the products.

This would have demanded that the advertising agencies gained the required knowledge to become expert managers, which was probably to demanding.

In the good old days...

When the advertising business began the advertising agencies where distributors of new ways of thinking. From production to marketing. That is the reason the agencies where listened too. Now the advertising agencies has given up the thinking, and have therefor become poor advisers and have lost the ability to influence the company leaders.

By not understanding that the Internet has changed EVERYTHING, the advertising business has lost a great opportunity, for both them self and their customers.

This has basically happened, because the customers haven’t really asked for changes. Mostly, and especially in the times of crisis, there is a tendency to return to the old ways. The safe and familiar values that created success.

In the good old days, when advertising agencies simple created the advertisements, there was a good ad and an approved ad. This was definitely not the same thing. A good ad was a question about quality, an approved ad was about money. The good ad was always a battle.

Am I the only one who believes that advertising agencies took a wrong turn? Or to be more precise: missed the turn completely and just kept going down the same old road?

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Emails with frosting

Posted on 09. May, 2009 by Casper.

The battle of getting customers attention has reached the inbox a long time ago, and it doesn’t take more than four seconds before the recipient may have deleted your email. This also applies even though the receiver has signed up for your newsletter or email service, and actually is looking forward to see what you have to say this week. Even if your email gets opened it doesn’t have to be long before it gets closed again. No matter how exciting you think the message is. Therefor it might be worth taking five minutes to read this article about open rates, click rates, number of links and more.

The Silverpop study “Email Creative That Works” identifies what any email marketer should consider when working with emails. Among the conclusions are:

• Messages that has the company name or brand in the subject line, has a significant higher open rate.
• Text-links has an average of 3% higher click-rate than links in graphic.
• B2B emails in postcard-format had higher average click-rates, while high click-rates in B2C came from    newsletter-format

Let us take a closer look at some of these conclusions.

E-Mail Sender Fields and Subject Line

Silverpop compared and analyzed 612 email messages from 430 companies. 147 email where B2B and 465 where B2C. The focus was exclusively on emails that reached 100 or more recipients, and the average subscribers that received the messages was 28.820 on B2B and 906.045 on the B2C addresslists.

In average 27% of the sent email where opened (there where no real difference between the B2B and B2C opening rates). The first thing that the recipients see is of course the Sender Field and Subject line. It has always been a golden rule to put the company- or brand name in the sender field – 92% of the send emails where send like this.

Surprisingly, there was a 29% open rate for email that DID NOT use branding. That is 2% more than emails that had company or brand name in the sender filed. In emails without branding in this field, a little more than half used the name of a person instead, which resulted in a open-rate of 30%.

We all know how crucial a strong subject line is, and an earlier research, from Jupiter Research, came to the conclusion that 35% of email recipients opens an email by what the subject line contains. However, the Silverpop research showed that email campaigns would receive a significant higher open rate, if the company- or brand name was in the subject line. In B2B emails the average open rate was 32% and only 20% for emails not mentioning the company -or brand name in the subject line. In B2C campaigns the numbers where 29% and 22%.
The difference on open rates are huge. In B2B the increase of 12% can be translated to, that 60% more emails will be opened! In B2C the increment on 7% will result in a 32% higher opening rate if the company -or brand name is mentioned in the subject line. To put it in raw numbers, a B2C company sending out 50.000 emails and the open rate is 20% then 10.000 emails will be opened. If the Company name or brand is put in the subject line the rate grows to 32% which would mean that 16.000 emails would be opened.

6-10 links Works Best

The number of links in emails does count. At first it seems logical that the more links an email contains the higher click rate. But there is a limit where the click rate starts to drop. Judging from this study, most email marketers placed somewhere between one and three links in their emails, but there where also some who just couldn’t stop putting links in their message, having more than ten links in pure promotional emails. Silverpop concluded that the magic number for links in emails is between six and ten. This amount gives the highest click rates.

Not only the number of links counts. It is also important what type of links you use. In both B2B and B2C, it is most common to use text-links, which could have something to do with many recipients have problems viewing graphics properly. This could be a reason to use textlinks, to make sure the link can be view, and clicked. Even though links in graphic and pictures didn’t seem to have any effect on B2B emails, a combination of text links a graphic links resulted in a higher click rate when it came to B2C. The reason could be that most emails aren’t studied close. The emails are just skimmed through and the decision on clicking a link is made in a few seconds. Graphics can help catch the attention of the reader.

The Icing On The Cake

So how much should I put into these studies. It should be said that what is best for one company can be fatal for another. It is about testing what works for you.

When all is said, the bottom line is all about sending out a message, that is relevant for the recipient. Without relevant content – this means relevant for the recipient NOT the sender – there is no reason to waste the recipients time, no matter how great the design, layout and the entire package would be. When it is time to send out the emails, it is still a good idea to optimize the things that counts.

It is the icing on the cake, and fancy icing sells a lot of bland cake

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Online Marketing Strategies

Posted on 28. Apr, 2009 by Casper.

By: Admin

Both online and offline businesses requires marketing strategy. Thinking of the competition on the current market, it is advisable to have more than just one marketing strategy. It is important to explore the various ways of selling products or services online. Having a flexibly marketing strategy is also recommendable when dealing with the complexities of both internet businesses and customers.

Visibility as well as consistency plays a big role in your success. You must be able to finish what you start. An online marketer must be able to learn the best marketing tactics and strategies if he wants a lucrative career in the online business world. Good marketing strategies will give the right direction to a business.

New marketing strategies are easily obtained from experts in the field. You must review the methods that has been learn and used, and then eliminate those techniques that where ineffective, and come up with other tactics to get better results.

Stay up to date on what revovles around your business. You can easily fall behind your competition.
There are many ways to sell online. A good website can easily increase your online sales. Jut remember that your website represents your business and therefor must have a professionel touch.
A user friendly website will have a positive impact on potential customers who are more reliable to make a purchase.

Try to use your time wisely as there are many tasks when dealing with marketing. Remember your marketing strategies could and should involved many things, eg. articles, blogging, advertising, networking etc.

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The Difference Between Advertising And Marketing

Posted on 28. Apr, 2009 by Casper.

By: Admin

Most people believe that marketing and advertising is the same thing. All though both marketing and advertising is very important they are in fact also very different. Knowing the difference can be of great help towards your success in online business.
So let’s try to define what marketing and advertising is, and look at the very definitions of these to often misunderstood words.

Advertising:
Non-personal, paid communication such as newspaper, radio, direct mail and TV directed toward the general public or, in some cases, specific prospective client groups to provide information about the time, place, contents, and arrangements of an auction

Marketing:
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It is not hard to understand why these marketing and advertising often get confused, or that some people think it both are the same thing. So let’s have a closer look.
Advertising is the simple and single component in the marketing process. It is about letting people know about your product or service you are offering. To do this you need to place an ad in a medium as newspapers, direct mail, billboards, television, radio, and of course the Internet. This also inlcudes the making of the ad. This is very often the most expensive part of a marketing plan.

Advertsing is a part of marketing! Marketing is a process that takes time, and can take days to research to make it effective. Marketing holds all the market research, media planning, distrubution, pricing, sales strategy, customer support etc. All this things must be arranged to work together to accomplish the best result possible.
I’ve seen several times marketing described as a pie where advertsing is just a slice, along with the research, planning and so on.

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