My Money Blog

Internet Marketing Campaigns That Guarantees Increase In Web Traffic

Posted on 24. Aug, 2009 by Casper.

The quest for internet traffic is a never ending journey that can be full of exhilarating triumphs and incredible frustrations. You will have great days when your site stats show great amounts of visitors while other days it seems like someone shut it off completely. By now you have probably realized that the more traffic you can get to your website, either unique or repeat, is what creates income. The question that needs to be answered is how do you get that traffic. Here’s a no-fail internet marketing campaign that will bring in a much needed rush of consistent, targeted traffic.

You Must Have A Landing Page

The key to your internet marketing campaign is in where you send the traffic. A landing, or sometimes called ’squeeze’, page is an absolute. This can take the form of a one page mini-site that directs the visitor to take some kind of action, or a full blown website or blog.

Write Fresh, Relevant Articles

People will visit websites where they know they will get more quality information. Providing short, informative articles (such as this one) will show readers you have more to offer at your site. Once they read the article they will look for a way to your site. Placing a small author’s resource box at the end of the article gives information about yourself and your website. Because articles are great search engine fodder, they rank very high making your chances of being ranked on the front page much higher.

Go Pay Per Click, But With Caution

Pay Per Click marketing is really the ace in the hole for internet marketers. This strategy allows you to have tremendous amounts of traffic, almost instantly, to your website and guaranteeing your ad is placed on the front page of a relevant search. However, the down side to PPC advertising is that it can get expensive. If you keep your eye on it, keep your daily click allowance down to a minimum, you should be alright.

Be Active In Forums and Blogs

Take time each day to visit your favorite forums and blogs and interact on them. In forums this is done by either answering questions or asking them yourself. Blogs have a feature called comments that are amazing in getting constant traffic. Being active in these two mediums will help you build credibility, authority, search engine rankings by proxy and very targeted traffic. Most of the time, these are the people have a great interest in your website or product.

If you are struggling with website traffic and are looking for a way to keep it consistent, use these four strategies regularly for a powerful advertising campaign.

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5 Successful Landing Page Tips For Affiliate Marketers

Posted on 08. Aug, 2009 by Casper.

Affiliate marketing, while a quick and easy way to get started with earning money online, is also a highly specialized form of marketing. There are several techniques and strategies that you can use to promote your affiliate products online, but very few work better than using a landing, or squeeze, page.

A landing page is mostly used in affiliate campaigns that utilize pay-per-click marketing, but should also be used with email marketing, paid ads on websites, and article marketing. Think of it as a place where you funnel all your traffic to distribute to other parts of your marketing campaign.

One of three things should happen once someone visits your landing page. One is they opt-in to your email list by signing up or a free download or video. Another would be to directly click to the merchant site for a direct sale. The last would be that they click to a blog, or listing of articles and information. Without one of these three things happening your landing page isn’t doing its job.

5 Successful Landing Page Tips For Affiliate Marketers:

·    Open With A Compelling Headline – Catching the visitors attention as soon as they visit your site will pull them further into your page.

·    Develop An Emotional Sub-Heading – Most people miss this part, but you want to create an emotional pull after you capture their interest with the heading.

·    Make it personal – Affiliate marketing isn’t an anonymous form of marketing anymore. Keep the copy on your page personal in nature to build rapport and trust.

·    Use a testimony or two – Let your visitors see reaction, recommendations, and praise from other customers.

·    Ask for a response – Affiliates usually use a “Click here for…”, but what really works is to come out and ask. Ask them to download your free gift, ask them to click to the merchant, and ask them to visit your blog or articles.

Successful affiliate marketing starts with a successful landing page presence.

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