The Difference Between Advertising And Marketing
Posted on 28. Apr, 2009 by Casper in Advertising, Marketing
By: Admin
Most people believe that marketing and advertising is the same thing. All though both marketing and advertising is very important they are in fact also very different. Knowing the difference can be of great help towards your success in online business.
So let’s try to define what marketing and advertising is, and look at the very definitions of these to often misunderstood words.
Advertising:
Non-personal, paid communication such as newspaper, radio, direct mail and TV directed toward the general public or, in some cases, specific prospective client groups to provide information about the time, place, contents, and arrangements of an auction
Marketing:
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It is not hard to understand why these marketing and advertising often get confused, or that some people think it both are the same thing. So let’s have a closer look.
Advertising is the simple and single component in the marketing process. It is about letting people know about your product or service you are offering. To do this you need to place an ad in a medium as newspapers, direct mail, billboards, television, radio, and of course the Internet. This also inlcudes the making of the ad. This is very often the most expensive part of a marketing plan.
Advertsing is a part of marketing! Marketing is a process that takes time, and can take days to research to make it effective. Marketing holds all the market research, media planning, distrubution, pricing, sales strategy, customer support etc. All this things must be arranged to work together to accomplish the best result possible.
I’ve seen several times marketing described as a pie where advertsing is just a slice, along with the research, planning and so on.
Related posts:
- Direct Marketing – Tools that will determine the failure part of your campaign Previously, the analysts making an observation about the advertising...
Related posts brought to you by Yet Another Related Posts Plugin.
.gif)
2 Comments
Philip Hastings
26. Jan, 2010
Great article. Been preaching this for years to small businesses who don’t necessarily have the resources to pay for market research in a tough economy.
We’ve implemented a generational strategy in response to the consumer population shift – a nearly 70% decrease from the ‘boomer’ generation to generation ‘x’.
That means business will have to shift away from traditional marketing demographics and rely heavily on generational memes – i.e. Pepsi.
Great article though. This is huge subject that needs some attention.
JenOhs
26. Jan, 2010
Great post. I often have difficulty getting my clients to understand the difference – I’ll try using some of your verbiage, it should prove helpful.
Thanks!
Leave a reply
Please read before leaving a comment:
You may use keywords as usename if the content of the website url given, is related
to the content of this blog. (Marketing, Advertising, Blogging, Forex etc.)
If not, please use ONLY your name.